CONVERSION DEMONSTRATION   ·   Both examples are invented, not screenshots of an actual business. No measured conversion uplift is claimed.
Demonstration 02 · conversion design

Same enquiry.
Better information.

A clear, side-by-side example of what a £99 website enquiry repair could deliver for a small commercial cleaning company. The differences are design choices, not proven sales outcomes.

Before

Generic contact page

A familiar form that leaves the cleaning company to ask most of its questions later.

Illustrative only — this form doesn't send messages.

What the business still needs to ask

Where is the site? How large is it? How often does it need cleaning? What kind of business is it?

After

Structured enquiry

The form helps visitors explain their requirements before the first conversation.

EXAMPLE LEAD BRIEFReady to assess
ServiceOffice cleaning
PropertyOffice / workplace
Floor area100–500 m²
Frequency2–3 times a week
Site postcodeB1 1AA
ContactAlex Example
Try the interactive form ↗

The real form needs a secure backend before it can accept customer submissions.

Why the redesign matters

Clarity on both sides
of the conversation.

These are intended process improvements. Actual conversion and response-time effects would need measurement after deployment.

01

More qualified requests

Capture the job type, location, size and frequency instead of relying on an open-ended message.

02

A simpler response

Give the team a consistent lead brief they can review or enter into its customer system.

03

A clearer next step

Show the visitor what happens after they make a request, without promising instant quotes.

A focused service

We don't need to rebuild a whole website to improve its enquiry process.

Explore the working prototype ↗

Both pages are fictional portfolio examples. No genuine client results or guarantees are represented.